Website Analytics

Web Analytics

Web Analytics is the analysis of site visitors, specifically their numbers and behaviour. Such information is crucial to understanding your customers and how they interact and perceive your company and your website online.

• Have you ever wondered who visits your website?
• How long do they stay for?
• How many of your visitors are returning or repeat visitors Vs new visitors?
• Which town do your visitors come from? (i.e. what is the local Vs national penetration of your marketing efforts? who is your audience? etc)
• Which websites have your customers travelled through to get to you?
• Which search engines are providing your traffic (is your pay-per-click advertising working?)
• What the most common entry and exit points from your website
• How many unique visitors and page impressions do you get per week/month

For e-commerce websites, we can track customers from:

Home Page-------------> Payment page

We can then see where the loss occurs along this journey due to poorly performing pages and then make appropriate adjustments to both content and design. Such analysis is Conversion Funnel Analysis.

As part of our web analytics service, we also conduct usability testing on your website to ensure that visitor journeys make sense and that broken and non-functioning links are removed.