Not All Keywords Are Equal

You need to know what words people are typing into the search engines to locate products, services or information that you offer on your website. But beware -- different keywords can signify different customer intent.

Here is a simple example: If a user types in the term "coffee," he may be looking for French-roast coffee, a six-cup automatic grind and brew coffeemaker, or coffee flavoured ice cream. Chances are a user that queries a one or two-word non-branded keyword is not looking for exactly what you offer on your website. When you're developing your target keyword list, first research which keywords your visitors are querying to arrive at your website (ask your customers), what keywords are producing the highest conversion rates (ask the search engine) and then research additional, relevant keywords and phrases.

Phrases of three words or more are becoming a more common way for people to search. So it's not only important for you to find the right keywords, but also the right phrases (the average search query now has 2.2 words). SEO gives optimum results when keyword analysis & research is done in a professional & methodic way. If the correct keywords are not targeted, then the website receives traffic which does not match their customer profile.

The Process of Keyword Research

We shall have to understand your niche in the market & drive traffic for those niche keywords.

1) Are you targetting companies or individuals?

2) If targetting a company - is it a small business or large corporation?

3) What is the location of the target audience? (international, national, regional or local)

4) What are your products or services? Consider the categories they fall into and what keywords can be used to define them. How do your customers talk about your products and what terms did/would they use to search for them

Following thorough keyword research, we can move onto technical stages of SEO - page optimisation and linking.