Recent figures from the the Global Entrepreneurship monitor show how the number of people starting a business in the UK has increased from 4.5% in 2002 to 9% in 2006. Further, their figures revealed significant differences between countries in terms of their level of entrepreneurial activity, with the number of people involved in a start-up business as follows:

- UK 1 in 16
- France 1 in 25
- Germany 1 in 25
- USA 1 in 10
- China 1 in 6

The figures are certainly encouraging for the new media industry and the global economy. The figure of 1 in 6 for China is amazing and shows just how far it has it come.