If you think of how extensive the vehicle traffic is in Atlanta, that amounts … One effective form of traditional advertising that businesses use to build brand image is billboard advertising. Within your market, you can find out how many people pass by certain intersections or on certain thoroughfares to determine roughly where ad-space hot spots exist. When in need of a highly effective method of bringing in new customers while encouraging brand loyalty, billboard advertising is the way to go. 37% report looking at an outdoor ad each or m… This allows you to reach your target audience while getting them thinking about how they want to spend their money with you. Outdoor Ads Create Familiarity. As such, our mobile society makes outdoor advertising an important and effective means of getting messages in front of people's eyes. More than 30 years of psychological research on the mere-exposure … Not only is it great for business, but it is also helpful for those potential customers who need to know about the services available to them. Billboards are particularly effective for the purpose of brand awareness, and there are a couple of important reasons for this. Billboards are a great way to share your brand with the world and reach those who need your products and services the most. They’re … Billboard advertising is a great option for brand awareness. According to "The Small Business Guide 2011 Edition," billboards range in size from 5 by 11 feet to 14 by 48 feet. Even if their billboards are … The first billboards were leased in the 1860s, according to the Outdoor Advertising Association of America. By being aware of the pros and cons of billboard advertising… America is on the move, spending more time in transit and less time in the home. Your company has already been exposed to tens of thousands of people and will continue to be seen by tens of thousands more. As such, our mobile society makes outdoor advertising an important and effective means of getting messages in front of people's eyes. The marketing digital is one of the exponents of advertising at this time, but it is not alone. Billboards are a great way to reach the … The same can be said for television commercials. You can make an impact in the subconscious mind of the pedestrians, drivers and … Leave a Review, . With the … Stretch your Budget – Imagine the cost of only a thirty second slot on the TV or the radio! Feeling Generous? Because consumers usually get just a fleeting glimpse of a billboard, a business must design the advertisement to be simple and bold. Read Our Reviews! Here’s a look at how billboard advertising is effective for businesses in detail. As a regular contributor to Natural News, many of Hatter's Internet publications focus on natural health and parenting. The brightness and the superb creativity of these billboards can transfix anyone, and hence, they don’t let individuals concentrate upon stationary billboards… With more exposure comes new crowds looking for your company. Billboards are a large part of that traditional advertising market, and they continue to engage potential customers. As of 2010, more than 90 percent of Americans had at least one vehicle, making at least one interstate trip each weekday, according to the Outdoor Advertising Association of America. You can make an impact in the subconscious mind of … Think about how many people have already seen that billboard, and think about how many will see it after you. Over the course of 150 years, billboards have evolved to incorporate computerized graphics on recyclable vinyl. Billboard advertising can be an easy way to increase awareness about a product or service you have to offer. It is true that billboard advertising is the perfect way to attract customers into knowing about your brand. The importance of billboard advertising cannot be ignored and they are quite effective to help you achieve your communication objectives. Keywords: Billboard, Advertising, importance, marketing and broadcasting. Billboard Advertising Campaign in Dubai. The most recent study about billboard advertising was published in 2009 and is called the Arbitron National In-Car Study. That kind of exposure doesn’t compare with any other type of advertising, making billboard advertising one of the most important marketing strategies available. An effective way to communicate to the outdoor advertising for you the … billboards advertising afford some distinctive as! Been exposed to tens of thousands more report looking at an outdoor ad each or m… billboard advertising owners... 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