Rich Media House: developing brands online for London's business by Dr Riaz Agha, Chief Executive Officer, published in London Business Matters, magazine for the London Chamber Commerce.

"The incredible growth of the internet provides businesses with both great opportunities and new challenges. The ability to access a new and broader customer base through a low cost and efficient channel is well recognised. Yet building a brand online is difficult and often requires the business to reshape and condense their message for the virtual touch point. Customers are increasingly net-savvy and are informed about the ease with which a competitor can be courted and services or quotes compared....."

Read the full article here or download the PDF.