According to a report by Accenture, the explosion of unstructured data is one of the biggest challenges facing business today.  The quantities of web content, emails, documents, images, audio, and video, held by companies is soaring and unstructured data within corporations is doubling every two years.  Content heavy and dynamic websites require content management (CMS) to streamline their data and business processes.  London’s businesses should invest in a CMS solution as part of their digital strategy and enjoy time and cost savings in document creation, document import/export, finding content and synchronising data across departments and work groups.

There is no one size fits all solution and CMS need to be scalable.  Furthermore, "content management needs to be considered within the usage paradigm of the organisation: how do people use data day-to-day, how should it be structured, backed-up, stored, indexed, searched, optimised and made secure".  Organisations that have implemented a CMS report positive impacts on their corporate ROI.  According to a 2005 AIIM industry watch survey, 70% of surveyed business leaders believe their enterprise CMS implementations met or exceeded expectations.  Results were positive and consistent across organisations of all sizes.

At Rich Media House, having understood and studied the importance of content management.  We have built our own CMS called Bluefalcon.  This system provides a fast and reliable way of updating site content using a simple yet highly flexible interface.