 Background
The International Journal of Surgery (IJS) is dedicated to the global advancement of surgical research, education and clinical practice. It aims to promote continued developments in surgery through the sharing of knowledge and ideas across all surgical specialties. The journal goes to 3,600 institutions worldwide and receives original research from a global community of authors.
The Brief
Rich Media House was commissioned to build a new website for the IJS with the aim of engaging the readership in online contributions and interactive content.
The Results
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The website features a blog, poll, podcasts, a media library with images and videos, exclusive articles and other specialist content. Furthermore, the site features social bookmarking, email-a-friend links, RSS feeds, strong search functions as well publishing tools and web 2.0 features for site visitors.
“It really looks very good indeed and shows off how customer focused you are - you know what the end user requires!”
Chris Hammond, Publisher, Elsevier (Publishers of the IJS)
Key Facts
• A 785% growth in unique visitors from January to October 2007
• Increasing numbers of repeat visitors
• Greater brand recognition online
• Google Page rank of 4/10 in Nov 2007 |
