Background
City Car Club is the first and most extensive pay-as-you-drive car club operator in the UK. Established in 2000, it has the largest car network in multiple cities and towns nationwide, ranging from Edinburgh to Portsmouth. Membership is increasing strongly month by month as the major cost and ease of use benefits are becoming better recognised and people are inspired by its positive environmental impact.
Cars are parked in special reserved bays, often by agreement with Local Authorities, near homes and work places. Property developers also benefit by establishing clubs in their developments in order to satisfy increasingly stringent car parking restrictions and to provide prospective property owners with cost-effective, environmentally friendly, and efficient solutions.
The Brief
Rich Media House was commissioned to build a new website for City Car Club, the UK’s first and largest national car club operator, with over 2500 members. The new website was a complete redesign with a new logo, flash animation and clearer navigation. The site includes our Bluefalcon content management system that allows staff at City Car Club to manage site content, newsletters, press releases, and polls, as well as over 200 cars in 10 cities across the UK. The site has been search engine optimised, is ranked number one by Google for “car club”, and appears on the first page for many industry keywords. We are now focused on developing an ongoing pay-per-click campaign for the company that maximises ROI and continues to build the City Car Club brand online.
The Results
Key Facts
- citycarclub.co.uk is ranked no. 1 on Google and no. 3 on Yahoo
- 22% increase in unique visitors
City Car Club commented: “City Car Club rents cars by the hour in major cities around the UK. Cars are booked over the internet and accessed using a smart card. The whole system is ‘hands free’ – members apply over the internet, book over the internet, pay over the internet or by direct debit. The result is that the website plays a key role of the company, setting high demands on its versatility.
Having recently upgraded the City Car Club brand we went in search of a developer to build the site. After a careful selection we selected Rich Media House as we felt they offered the latest standards in web development, coupled with all important content management and would be able to assist us as we progressed down the road of electronic marketing.
The content management was key – our company is expanding fast and needs to constantly change the locations of the cars. As the product is new, we also need to update the web contents easily and quickly. Rich Media House provided these facilities.
Last but not least came electronic marketing. About 20% of our new members come through electronic marketing, so this is an important area for us. Again Rich Media House has helped us to upgrade our profile and the impact of our message.”
Dirk Van Dijl, Chief Executive Officer, City Car Club |
