With over 60% of UK households having internet access, there are a huge number of eyeballs to play for, but customers are not pervasive and simply having a website is not a guarantee of success. Websites need to be seen, especially in the search engines (60% don’t go past the first page), and once found, need to present a clear and concise message, good navigation, and quality content, which encourages the right person to become a customer. Verdict Research, the consultancy, recently published a report where online spending in the UK was predicted to reach £28.1 billion by 2011 (9% of retail spending). In recognition of this trend, in 2006 a number of leading brands, including Arcadia, Dunelm, Ikea, Oasis, Superdrug, Waterstone's, and Wickes, launched e-commerce sites.
Where shoppers go, advertisers follow (and in some cases lead) and British advertisers are now spending more than £2 billion a year online in a wide variety of ways including:
- Pay-per-click
- Search engine optimisation
- Email marketing (including trigger marketing)
- Banner advertising
- Media buying
- Viral campaigns
- Online promotions
- Interactive rich media (MPUs, rollovers, overlays, etc)
- Microsites
- Social networks
- Interactive games/competitions
- Mobile messaging
- Web analytics
Rich Media House offers this full range of marketing techniques and works with clients to construct and implement national and international campaigns. Our services allow your company to reach more people, in more places online, in less time and for less cost.
Furthermore, you can:
- Increase customer lifetime value
- Plan and execute automated marketing campaigns every day
- Achieve great campaign conversion rates
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